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Key Product lines
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While the Delica group offers a diverse range of fresh produce, there are few lines that make up the bulk of the business. Asparagus, Apples, Grapes, Berries, Stonefruit and Citrus.
Asparagus is a key product that has been the backbone of the company since the beginning and still accounts for approximately 12% of the total sales. Sourcing asparagus from five countries allows us to offer it 12 months of the year. Vertical integration through joint ventures with key growers has been critical to the growth in this area, and relationships remain strong.
The largest product line, and the one with strong growth forecast, is apples. Since the deregulation of the New Zealand apple industry in 2001, Delica has made steady gains in apple exports. Merging with Turners & Growers in 2007 gave access to the ENZA brand of apples and pears including the Jazz™ and Envy™ brands. ENZA has growing regions in New Zealand, France, UK and North America which extends the season for fresh, quality apples. |
How we work
Delica works in partnership with customers and growers, aiming to deliver the best long term result for all parties. We work to set up programs and plan promotional activity to help our customers sell more, which in turn benefits the grower by creating a market pull for their product.
When it comes to quality there is no substitute for hands-on attention, especially when dealing. Delica's sales team manage the whole process from grower to customer. We spend time with the growers and packers before the season, forecasting crop volumes (weather permitting!) so that we can plan for the season ahead. During the season we are right there checking quality, overseeing logistics and following up with customers after arrival. |
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