ENZA
Branding is critical to the success of our business- it helps people recall our product, build our customer loyalty,increase sales and maintain premiums.
Before 1991, New Zealand apples and pears were marketed under the name "New Zealand". However, "New Zealand" can be used by any exporter from this country, regardless of the quality of their product, and it cannot be registered as a fruit brand.
So in 1991, the New Zealand Apple & Pear Marketing Board introduced the brand "ENZA" for its export pipfruit. The letters don't stand for any words - ENZA was chosen because it is culturally acceptable, has a strong association with New Zealand and is short and snappy - to fit neatly within the apple and pear logo.
ENZA is synonymous with:
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Crisp, tasty fruit
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Quality and excellence
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New Zealand clean, healthy environment
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Innovation
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Reliability
